Thursday, August 26, 2010
The word is out and about that Miu Miu's Fall '10 campaign video was directed by Madonna!
“We were supposed to shoot a video, so Madonna said she wanted to direct it. They said she could do it but they weren’t going to pay her and she started laughing. She put on her iPod and taught us moves and we shot the video for two hours.” says Siri Tollerod, who stars in the campaign.
Watching the video, you can ovbiously see Madonna's creative initiative to it.
As for the collection, I love it! Every piece is so wearable and cute...and it has the girlish mod feel to it which reflects the brands youthful, feminine outlook.
And it looks like the fashion editors feel the same way about the collection, where the covers of Vogue, Elle and W all featured the same Miu Miu dress! While Bristish Vogue and W featured the same dress in orange and yellow, Elle was featured a more subtule version in lilac and lace.
Freja Beha Erichsen in orange Miu Miu on the August cover of Vogue UK, Lily Allen in lavender Miu Miu on the August cover of British Elle (center), and Eva Mendes in yellow Miu Miu on July cover of W magazine.